On my visit to the North Fork over Labor Day weekend, I stopped at Bedell Cellars with a friend, Chris Smith, for a quick wine tasting. (Chris is very into wine, and a fan and collector of Bedell's wines). Being so immersed in the art world, I was thrilled to see such a serious collection of art hanging over the enormous tasting bar, and in the tasting and event facilities inside. The owner is a serious art collector of contemporary work it turns out. He also has managed to convince some very serious blue-chip contemporary artists to create art for his labels (hello Barbara Kruger's Taste Art label). I worked at a gallery that represented Barbara a few years back, and was very familiar with--and love-- her graphic, early work.
Getting artists to design labels isn't an original idea. It goes back hundreds of years, and there are even famous competitions for label designs in France. And there is some very bad art used on labels.
But fortunately, not at Bedell's.
Take a peek at the arty labels on their website, under Photo Gallery-Wines.
http://www.bedellcellars.com/
Bedell Cellar vines in early September.
--Monica Forrestall
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